Given that the appropriate hotel operator should be proficient in all stages of the development process from site selection and evaluation and should be made accountable for the eventual operation of the property it makes sense if at all possible, to engage the hotel operator as early is conceivable. Progressive hotel operators should be keen to do so as involvement before concept development or even as soon as site selection allows them to shape the property to meet the needs of the brand and the market with fewer compromises.
In most markets with most hotel operator’s due mainly to the willingness of the hotel operator to engage early as well as the complexity of formalising commitment and payment, these early stages most often come with no payment commitment and more often only informal commitment such as a gentleman’s understanding or non-binding proposal or head of terms. If available and your project qualifies, it is therefore logical to utilise this ‘complimentary’ and valuable service, which will supplement or may even replace the need for the hotel consultant.
What can a hotel operator do for me?